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Consumer Psychology and Behaviour Design

How Many People Should You Be Interviewing to Gain Real Insights?

How Many People Should You Be Interviewing to Gain Real Insights?

How Many People Should You Be Interviewing to Gain Real Insights?Gary van Broekhoven
Published on: 18/04/2025

Discover how many user interviews you really need to uncover valuable insights. Learn why five well-run interviews can be more effective than twenty rushed ones—and how to turn them into action.

Behaviour DesignConsumer Psychology

“ It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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